TOYOTA WAY

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UPGRADE to ADVENTURE.

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World premiere of the new Land Cruiser.

The Land Cruiser was born in August 1951 as the TOYOTA BJ, a four-wheel drive vehicle with a powerful engine.  This car was the first car to succeed in climbing up to the 6th station of Mt. Fuji, and demonstrated high running performance in harsh environments. Based on its track record, it has been adopted as a patrol car all over the country.